After a second consecutive quarter of spiking subscriber numbers, Netflix promoted chief content officer Ted Sarandos to co-CEO and chief product officer Greg Peters to chief operating officer. The streamer anticipates that the spike will wane with time, but it hasn't entirely hit yet. It also saw far less disruption to its production plans than other streamers like the new Peacock and HBO Max because its 2020 shows have already been completed for the most part. In a letter to shareholders, the streamer released news of its recent big-ticket acquisitions, including Aaron Sorkin’s The Trial of the Chicago 7, along with data about some of its top performers.

On competitors: Netflix acknowledged the TikTok boom but declined to worry about it, instead electing to focus on the quality of its own service.

Also in TV and streaming: Updates from NBCUniversal

• NBCU unveiled 11 new ad formats ahead of last night's upfront event, which was broadcast on NBC and doubled as a 30 Rock reunion, with the sitcom’s cast hosting the event in character. Linda Yaccarino answered all of your burning questions about the unorthodox upfront event.
• Executives at new NBCU streaming service Peacock say programming delays may work in their favor by sustaining interest in the service later into the year leading up to the 2021 Summer Olympics.

After hard seltzer brand Crook & Marker jokingly posted a mock-up of a 'Tastemask' with a valve in the middle for a straw to fit into, hundreds of Instagram users piled on begging the brand to actually make the masks. People even started calling about the masks. The brand obliged, of course, creating the real deal, but with a flap that snaps into place rather than a valve. The masks sold out within 24 hours, with all proceeds going to the US Bartenders Guild supporting service-industry workers.

Acting on inspiration: The masks were produced in-house, a move that CMO Daniel Goodfelllow said is in keeping with the smaller brand's nimbleness that allows it to stand up to larger brands.

Speaking of masks, Governor Andrew Cuomo is accompanying New York's road to recovery with eight PSAs reminding people to mask up. The spots were created in partnership with the Ad Council, director Kathryn Bigelow, producer Jane Rosenthal and stars including Morgan Freeman, Robert De Niro, Kaitlyn Dever, Jamie Foxx, John Leguizamo, and Rosie Perez.

Watch the first two here.

Early in the day on Thursday, Adweek asked about a supposed "bombshell" report about the culture of the Washington NFL team that was rumored to be coming from The Washington Post. The report, which was released later in the day, detailed multiple allegations of sexual harassment by former Redskins employees. But before the story came out, a spokesperson told Adweek the allegations were "absurd." The team has also seen recent departures and hired a law firm to review "the team's culture, policies and allegations of workplace misconduct."

A problematic history: The team has been hit with allegations of sexual harassment and sex trafficking in the past.

More of Today's Top News and Highlights

• Havas Creative North America CEO Paul Marobella Is Leaving After 3 Years In the Role
• June’s Retail and Food Service Sales Indicate Complex and Uncertain Recovery
• LiveRamp Buys a French Startup to Bolster Its Safe Haven Product
• Johnson & Johnson’s Sales Slide 11% During the Pandemic
• Twitter Unveils the First Major Overhaul of Its API Since 2012
• The Case—and the Cries—for More Diverse Visual Content

The record-setting celebration of Berlin's iconic TV Tower turning 50 even featured the perfect ad on the back. [See the full seven-foot ad here.]

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The former first lady will talk with guests about the relationships that shape us.

With Japan's tourism down 99.9%, a film hopes to put Hokkaido island on your must-visit list.

Ecommerce app offers a unique new way to window shop online.

'ReFashion' was created in response to increased interest in sustainability.

Democrats have more followers and are more active, while Republicans see more engagement.

The latest vending machine to do some feel-good branding.