"Everybody in the world is scared of Netflix.": Netflix is increasingly willing to fund the total cost of making shows in order to own worldwide distribution rights, meaning it's less likely that producers can rely on receiving ancillary revenue streams. As more advertisers try to bring their media strategy in-house, they're finding it difficult to recruit in-house talent. With social platforms like Facebook and Snapchat banned in China, WeChat -- which has around 980 million monthly active users -- is a must-have for advertisers trying to reach Chinese consumers. Subscribe to Digiday+ to learn how brands use the platform to woo customers. Less than a year in, Conde Nast has left its co-sales ad partnership with NBCUniversal and Vox Media. "[Amazon's] metrics are terrible." Marketplace Ignition's Tod Harrick talks about how to approach advertising on Amazon on the latest Digiday Live podcast. A common misconception is that taking programmatic in-house means cutting out agencies completely, but this isn't the case. At the Digiday Programmatic Marketing Summit in New Orleans, listen to brands discuss the challenges of bringing programmatic in-house and how to do it right. Reserve your spot today. |
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Sahil Patel "Everybody in the world is scared of Netflix — and Netflix has made it clear to them that they should be scared." |
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Seb Joseph Marketers face challenges in recruiting in-house media specialists and justifying their costs. |
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Sponsored Content OpenX So how does mobile app ad fraud work, how are fraudsters' techniques evolving, and how can you fight back? WTF is mobile app ad fraud - and what can you do about it? Sponsored by OpenX. |
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Yuyu Chen With platforms like Facebook and Snapchat being blocked in China, Tencent-owned WeChat is a must-have for brands trying to woo Chinese consumers. |
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Lucia Moses The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that's increasingly going to the tech giants. |
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Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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LAST CHANCE DEADLINE: March 16, 2018 |
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Last Chance Deadline: March 16, 2018 |
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ALL EVENTS |
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