As Netflix continues to take over the TV industry--it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing--the company says it has thrived by programming not to demographics but what it calls "taste communities." "We found that demographics are not a good indicator of what...
Not coming through? Click here to view in browser
July 30, 2018
TV & Video Daily
Insider updates on all things video
Presented by
BeIn Sports
Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics
Amazon Studios New Chief Says Prime Video’s User Interface is About to Get a Big Upgrade
Promoted Content by AppsFlyer
Why Mobile Marketing Success Requires Insight Into Lifetime Value
New AppsFlyer-Facebook report reveals the latest benchmarks
CBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment Allegations
Matthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date
Sony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner
Fred Rogers Is Returning to PBS, Which Will Air This Summer’s Hit Documentary About His Life
You’re subscribed to Adweek’s TV & Video Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC  •  825 8th Avenue  •  29th Floor  •  New York, NY 10019
Unsubscribe  •  Update Preferences  •  Terms of Service  •  Privacy Policy
AdChoices Learn more about AdChoices for LiveIntent