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| Top Stories |  | | Ivy Liu |
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| | | | | Netflix will carry pre-roll and mid-roll ads, but its targeting and measurement options will be limited when they launch next month. | | |
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howdy! | | | | | TikTok Creator Marketplace (TTCM) has launched a ton of new updates, which aim to help brands find and activate creators at scale, as well as measure and optimize campaign performance. | | |
| | | | | From programmatic to events and affiliate commerce, publishers are pursuing multiple revenue streams while reaching engaged readers. | | |
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howdy! | | | | | Two steps forward, two steps back. Regulators and the ad industry have been conducting a strange dance over the future of widespread tracking in Europe so far this year. | | |
| | | | | Download this new guide to learn how marketers are adapting to changes in social commerce and enhancing online shopping. | | |
howdy! | | | | | Speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between DSPs and SSPs. | | |
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| | | | | By putting their dollars in World Cup-related spaces, marketers have the opportunity to boost brand recognition and loyalty significantly. | | |
howdy! | | | | | Gannett’s latest cost-cutting measures won’t directly impact union members right away, but the long term isn’t assured. | | |
howdy! | | | | | Although Chess.com considers its live esports activations a success — its booth at Super Smash Con brought in over 100 new registrants — this type of activation was not a priority for the company until relatively recently. | | |
| | | | | NYGuild's president Susan DeCarava shares how union workers are using community to make change within media. |
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