The Daily Scoop: Panera is the new Prada. Sort of.

Plus: Elon Musk’s xAI is here, babies give all the feels to TikTok content.

Internal Email Communications Benchmarks 2023

AI for communicators: New developments you need to know

Keeping up with the advance of AI is hard. Let us help.

The Daily Scoop: Bank of America must regain trust after overdraft scandal

Plus: Threads jumps on the branded content train, some companies falter on promises to leave Russia.

New public relations professionals must take control of their own careers. Here’s how. 

Even in challenging economic circumstances, you have control over your career.

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How to show leadership ‘reasonable, meaningful, measurable’ data

 Use data to boost your brand’s impact.

The most interesting brands on Threads right now

It's early days on the platform, but here's what's working.

3 ways to close the gender gap in PR leadership

Women dominate the PR industry. But they still badly lag in leadership roles.

New social media features you need to know this week  

Updates from Twitter, TikTok, WhatsApp and more.

3 tips to win over Gen Alpha

There's a new generation in town.

Why audiences are tired of influencers — and how to thrive anyway

It's time to think small.