New AI roles for PR pros; communicating business fluency

What PR firms can learn from the NFL's evolving messaging playbook

A look at how the league navigates controversy while growing its fanbase.

The Top 5 Internal Communications Challenges and How to Solve Them

Arm yourself with the knowledge required to enhance your strategy, improve your engagement and align communications with organizational goals.

Adapting to extremes: How communicators in the energy industry save lives

Amid boiling summers and a roiling storm seasons, comms can have life-or-death implications for outdoor workers.

The Scoop: Trump faces second assassination attempt

Also: TikTok back in court fighting for U.S. future; ‘West Wing’ cast reunites at Emmy in effort to get out vote this November.

Communicating business fluency across the organization

The more employees get what’s behind the business in your messaging, the better.

5 new AI roles for PR pros

AI is expanding options for PR pros.

The Scoop: Norfolk Southern axes CEO after inappropriate relationship

Also: Survey shows more comms teams reporting to CEO; Century-old Campbell dropping ‘soup’ from corporate name.

How I Got Here: Daily Mail’s Head of US Communications Nicole Bamber leads with impact

Nicole Bamber shares a lesson she learned the hard way.

The Friday Reporter: John Booty

PR strategies to address potential TikTok ban

Social media company’s disappearance would represent existential threat to content creators.

By the Numbers: The most popular formats, times to post on Instagram

It's not just you: reach is down across the board.

The Scoop: PR takeaways from Harris-Trump debate

Plus: Penn to no longer comment on most global issues; Princess Kate marks new social era for Royal family.

Member Content

The best messaging stems from cross-company collaboration

Work with colleagues in marketing, HR and beyond to develop processes.

How AI helped Hotwire Global unleash ‘chaos’ and creativity in the best way

A company-wide challenge opened new pathways of discovery.