͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

News & Analysis for the Beverage Industry31-Mar-2025
SPONSORED MESSAGE
track
DÖHLER – WE BRING IDEAS TO LIFE.<sup>®</sup>
DÖHLER – WE BRING IDEAS TO LIFE.®
Unlock exceptional taste with Döhler's natural ingredients. From citrus to fruity, brown & white and beyond, we provide innovative taste and flavour solutions for unforgettable food and drink experiences your consumers will love... click here
TOP HEADLINES
New beverage launches: from Starbucks RTD coffee to canned cocktails
From new formats to innovative flavors, we take a look at some of the beverages launching around the globe... Read more
How can alcohol-free brands reach out to new consumers?
Alcohol-free drinks might be booming: but the reality is they still only reach a small proportion of the potential consumer base. How can they reach new users?... Read more
Do sweeteners increase appetite?
Popular sweetener sucralose could be tricking the brain into believing it’s hungry... Read more
 A new dawn in soft drinks: SunSip rises as prebiotic soda competition enters new era
When other soda manufacturers go high, Health-Ade is going low, and the strategy is paying off for the company’s prebiotic pop brand SunSip, which is carving out space for itself in the so-called modern soda set with distribution in more than 5,000 retailers and more than 1.8 million cans sold since its launch one year ago... Watch now
From zero to hero: How Keurig Dr Pepper has sprung onto the energy drink scene
Just three years ago, KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its energy portfolio led by the hot acquisition of Ghost Energy.... Read more
What do wine and beer industries think of the UK’s Spring Budget?
The Chancellor of the Exchequer released the UK’s Spring Budget yesterday. What do wine and beer industries make of the budget?... Read more
On-trend: Fever-Tree taps into adult socializing opportunities
Top tonic and mixer brand Fever-Tree saw 4% growth for FY2024, and says its firmly on track to make the most of top trends such as lower ABV drinks.... Read more
Why functional is the future of alcohol-free
Exploring a whole new world of ingredients shows the potential of the alcohol-free category... Read more
EDITOR'S CHOICE
How spirits-infused ice cream is shaking up the dessert scene
Alcohol-infused ice cream is a perfect mix of premium indulgence and Instagrammable appeal. How is this niche category evolving?... Read more
The wonderful world of adaptogens for beverages
What are adaptogens; why are they trending in better-for-you drinks; and how are brands using them to their advantage?... Read more
What exactly is an alcohol-free drink?
Many alcohol-free beers and other alcohol-free drinks still contain a trace amount of alcohol. So how much is acceptable?... Read more
ON-DEMAND WEBINARS
Innovation in low and no alcohol
The low and no alcohol category is one of the most exciting areas of beverage innovation today. Consumers want to moderate their alcohol intake: but they still want drinks that deliver on taste, flavor and experiences.
26-Mar-2025
REGISTER NOW
Adapting Appetites: Meet the GLP-1 Consumers Driving Impact
Discover how GLP-1 receptor agonists are reshaping consumer health trends and driving a surge in weight management priorities.
27-Feb-2025
REGISTER NOW
PREVIOUS HEADLINES
Nestlé’s nutrition head on declining birth rates and ageing populations
From niche health needs for infants to catering for an ageing population, Nestlé’s head of nutrition has a vast and changing portfolio to grapple with... Read more
AG Barr to scrap bottled water brand Strathmore
The UK soft drink company will discontinue the Scottish spring water brand by the end of January 2026... Read more
From Jersey milk coffee to alcohol-free ale: What caught our eye at IFE 2025
We round-up some of the product highlights from the show floor of the food and drink trade show held at ExCeL London... Read more
De-escalation: What EU tariff delay could mean for the global wine and spirits trade
The EU has delayed the introduction of retaliatory tariffs on American whiskey in the hope of de-escalating the trade war with the US... Read more
New beverage launches: Celsius, Minute Maid and more
From energy drinks to fruit juice, we take a look at some of the new beverage launches around the globe.... Read more
RELATED PRODUCTS
Innovate with Nut Butters & Pastes
Clean-label browns for beverages: EXBERRY® brown shades made from caramelized sugar
Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com