͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

News & Analysis for the Beverage Industry10-Feb-2025
SPONSORED MESSAGE
track
Five strategies to reduce your energy consumption
Five strategies to reduce your energy consumption
Are you seeking ways to save energy in food and beverage manufacturing? From advanced heating technologies to resource-efficient equipment, upgrades, and automation solutions, discover the top effective strategies recommended by our experts... click here
TOP HEADLINES
New beverage launches: Dr Pepper Blackberry, La Colombe, Absolut and more
BeverageDaily tracks beverage NPD across soda, coffee, vodka and more... Read more
How big is the low-no alcohol opportunity? Global market data for 2025
The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils new market data for the category... Read more
Spirits for all: Jagermeister sets sights on capturing both younger and mature drinking audiences
Jagermeister has set its sights on capturing the taste buds of both younger and more mature drinkers in the APAC region with its Cold Brew Coffee and Manifest products.... Read more
Fruit juice and sweet drinks ‘risk’ to toddlers
Sweetened beverages, including fruit juices, should not be consumed by young children and can increase their risk of obesity later in life... Read more
Diageo sees return to growth: but warns Trump’s tariffs could hit recovery
Diageo reports a return to growth in its fiscal 25 first half year results this morning, despite a challenging environment for spirits. But North America – its largest market – could be hit by Trump’s tariffs... Read more
A ‘transformational step’: How Molson Coors deal will propel Fever-Tree forward in the US
Fever-Tree is already the largest tonic and ginger beer brand in the US by value: but the brand believes there’s still huge runway for growth.... Read more
PepsiCo hones focus on zero sugar, hydration and sports drinks
In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary preferences, PepsiCo will continue to elevate its focus on positive choices in the beverage category.... Read more
What next for coffee prices?
Bad weather, supply chain challenges and high demand kept pushing the price of coffee up in 2024. Will this year be any different?... Read more
EDITOR'S CHOICE
Innovators in alcohol-free: Lewis Hamilton’s Almave
Co-founded by Formula One champion and entrepreneur Lewis Hamilton, non-alcoholic agave spirit Almave wants to replicate trendy tequila’s success in the non-alc category. And the brand is in pole position…... Read more
Innovators in alcohol-free: Kin Euphorics
Rooted in Ayurvedic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the alcohol-free category. What’s coming up in 2025?... Read more
Innovators in alcohol-free: Katy Perry’s De Soi
Functional sparkling alcohol-free aperitif De Soi was co-founded by Katy Perry in 2022: layering culinary botanical ingredients (like yuzu, rosemary and lemongrass) with adaptogens (such as reishi mushroom and l-theanine) for the ‘buzz without the booze’.... Read more
US Surgeon General calls for cancer risk warning on alcohol
The US Surgeon General wants to make Americans more aware of the link between alcohol and cancer: suggesting cancer risk warning labels and revised guidance on alcohol consumption limits.... Read more
Revolutionizing soda: The emergence of a new Modern Soda category
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?... Read more
The debate over US drinking guidelines
US dietary guidelines are due to be updated this year: and the first two weeks of 2025 have seen the debate over alcohol consumption guidelines kick into high gear.... Read more
Texture: The next frontier in beverage innovation
Boba tea (or bubble tea) is just the beginning, as beverage innovators increasingly put the focus on texture.... Read more
UPCOMING SUPPLIER WEBINARS
Adapting Appetites: Meet the GLP-1 Consumers Driving Impact
Discover how GLP-1 receptor agonists are reshaping consumer health trends and driving a surge in weight management priorities.
27-Feb-2025
REGISTER NOW
ON-DEMAND WEBINARS
Beverage Innovation 2024
Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. Consumers no longer want empty calories: they want guilt-free beverages that refresh, hydrate, or keep them powering through the day. Customization, personalization and functionality...
13-Nov-2024
REGISTER NOW
PREVIOUS HEADLINES
Budweiser, Stella Artois and more: The big beverage ads at Super Bowl LIX
David Beckham, Matt Damon, Channing Tatum and Shania Twain all feature this year... Read more
From yoghurt booze to functional rice brews, meet the Japanese rural brewery making waves across Asia
Japan’s Shiraso Brewery prides itself on creating ‘uncommon flavours’ and fusing western innovations with the country’s beverage traditions.... Read more
Yuka leads massive charge to ban aspartame and will ‘get what we want’
The Yuka scanning app founded to help consumers better understand the health benefits of food and personal care products is campaigning for a ban on aspartame... Read more
Coffee Shop At Home: Nestle unveils strategies to boost business in India and China
Nestle is targeting growth for its coffee business in China, India and the Middle East, where consumptions lags far behind the global average.... Read more
Molson Coors takes 8.5% stake in Fever-Tree
The investment will help unlock the potential of the premium tonic and mixer brand in the US.... Read more
RELATED PRODUCTS
Clean-label browns for beverages: EXBERRY® brown shades made from caramelized sugar
Authentic beer, naturally
Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com