Brands in the beauty-from-within space are finding it more important to back up claims with scientific validation because consumers are demanding it. This is especially true when product claims talk about reducing wrinkles.

Found naturally in our skin, hyaluronic acid acts as a sponge to hold onto water, helping maintain a youthful appearance. It’s fueled beauty-from-within sales for years, but the molecules are far too heavy for the body to absorb. Soft Gel Technologies has developed a patented technique to solve this absorption problem, helping brands to confidently capture a share of the multibillion-dollar global beauty-from-within space.

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