Indie Tactics by Emily Thompson Indie Tactics by Emily Thompson

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As not fun and tedious as it can be, sometimes repackaging your offering or product is just what you have to do.

Sometimes the way what you're selling looks on the outside doesn't actually reflect the value that's on the inside.

If you find yourself not getting the kind of traction or feedback or engagement you want, make a shift. Too often we blame the thing itself when it's completely fine, it's just we're not showing it to the world in the right way.

If you're a product business, maybe it's your actual packaging or what you're calling your product.

If you're a service business, maybe it's your service offering, your sales language, or your positioning / mission statement.

TO-DO FOR YOU:
Take a look at your business with fresh eyes today. Update your Instagram "about" section, your homepage power statement, or take some new images for your site.

Give it a tweak and see if it better serves you.

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