New case study: Pokémon’s global localization strategy success Lessons learned and looking ahead
ClickZ Daily: Oct 18, 2022 |
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| Good morning! To celebrate its 25th anniversary, legendary card game Pokémon announced a prize competition for fans around the globe. This meant considering the localization requirements for 17 different markets. Learn how Pokémon rolled out a successful localization strategy and the important lessons learned in ClickZ’s latest case study. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Strategy Benjamin Broomfield "Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in the UK it is around two pages. So that's what we call localization.” |
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Performance marketing Benjamin Broomfield "Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shift." Read more |
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| Content & Experience Kamaljeet Kalsi Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read more |
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| Loyalty Will Hanrahan While inflation can erode the value of customers' reward points, a well-designed program can help offset the effects of inflation and keep people frequenting places they might otherwise cut from their monthly budget. Read more |
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| Marketing budget Erica Gunn In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice. Read more |
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Marketing Masters Podcast |
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Brand awareness Benjamin Broomfield Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now |
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| Strategy Benjamin Broomfield Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be portrayed as a Knight saving the village from a dragon, they can just as easily be portrayed in the context of an organization striving to achieve business goals. Download now |
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| Podcast Benjamin Broomfield Diorio proceeds to offer a formula for growth marketing: Defining marketing actions and investments; targeting strategies that create value; impacting nine customer behaviors; driving business outcomes that impact cash flow; and translating this for the stock market and CFO. Read more |
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