Join the AdTech Canada experts for a half day of informative, future-forward sessions!

Take a look at tech IRL and learn how brands are harnessing performance marketing to drive impact.

ON THE AGENDA:

From CPG to tech co: The people, processes and partnership shifts behind transformative data-driven marketing

Therese Brisson
Director, Marketing & Sales Strategy
Kimberly-Clark

Kimberly-Clark’s commitment to digital transformation saw the CPG optimize sales and marketing by strategically folding in tech.

Marcom and sales strategy lead Therese Brisson dives into the importance of setting the right KPIs, how to come up with the right data strategy, and how a key acquisition helped Kimberly-Clark leverage their tech stack for attribution in a market without robust purchase data.

For registration inquiries, contact:
Maggie Wilkins • mwilkins@brunico.com • 416-408-2300 x539

For sponsorship inquiries, contact:
Lisa Faktor • lfaktor@brunico.com • 416-408-2300 x477

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