jumping on opportunities, and also how companies and creators can use the word yes to change the world.
Real-Time Game-Changers
From bleeding edge to cutting edge, real-time game engines like Unreal and Unity are inching their way into the animation industry mainstream. But can they replace traditional production models? Hear from several studios that are banking on it, and see how they have shifted their business models to incorporate the latest animation pipeline techniques.
Coming Out of COVID
Despite virtual learning, social isolation and complex health measures, kids have exhibited plenty of resilience in navigating their way through COVID-19. But that doesn’t mean the past two years haven't taken a toll. Join Dubit’s Adam Woodgate and David Kleeman as they unveil exclusive research that looks at how kids view their relationship with media now—where it’s supported them, where it’s let them down, and what they need as they emerge from the pandemic's upheaval.
360 Brand Strategy: The merits of making a big splash
Slow and steady may win the race, but launching new IPs often requires a big push. Hear from brand owners who went everywhere with their rollout strategies about how they picked the right platforms and maximized their resources and budgets.
Advanced Authenticity: Co-creating with kids to level up on relevance
From TikTok to Roblox to Fortnite, Gen Alpha has been heavily engaged in content creation for some time. They have a voice, they know how to use it, and media companies should take note. With the help of academic experts and kids themselves, LEGO and Kids Know Best will identify best practices for meaningfully engaging kids throughout the entire creative process.
Return to Live
After months of being cooped up at home, people are eager for fresh experiences, and the live entertainment world is coming back to life. But like everything else, the audience has changed. This session will explore who makes up the primary demographic for family-friendly live entertainment now, and how companies around the world are shifting their approaches to maximize these new opportunities—while also mitigating potential disruption risks.
Smart Podcast Strategies that Build Big Brands
Podcasting is growing up—it’s not just a marketing vehicle for existing brands anymore. As parents increasingly seek out screen-free activities, and kids search for new ways to let their imaginations run wild, companies are seeing big gains in audio-only storytelling. Listen up as this panel of leading producers and platforms share their visions for podcasting's future.
Mind the Gap
It's undeniable that family viewing habits shifted dramatically during the pandemic. And while family content tends to get all the attention, bridge shows—content that speaks to both preschoolers and six to nines—also grew in popularity as siblings settled in on the couch together. This new research from Nickelodeon explores exactly what attracts each demographic, where they overlap, and how to make the most of that shared viewing experience.
Lessons in Social-Emotional Learning
The world that kids are growing up in today is very different from two years ago—and it’s made the need for this kind of development more important than ever. But what is social-emotional learning, where does it work best, and how do you foster these life lessons in kids who've had little interaction outside of their homes? Join our panelists as they explore how SEL can positively influence content and audiences alike.
Why Diversity is Good Business
The moral imperative to produce content that offers nuanced portrayals of different people and cultures has arguably never been more important. But to take the conversation past lip service, producers, broadcasters and distributors need to understand the business opportunities, too. Streaming has made it possible to reach millions of kids around the world, and they’re hungry for characters who look and behave like them. This panel will explore the untapped market opportunities inherent in achieving better representation, and how brands that have embraced diverse storytelling are reaping significant financial rewards.
Breaking Free: Taking a brand from YouTube to linear and beyond
CocoMelon. Baby Shark. Ryan's World. It's clear that YouTube has evolved into one of our industry’s strongest launch platforms. And we’ve recruited several experts to share their tips and tricks for translating AVOD success into new streaming, linear and consumer product business.
KIDSCREEN DEBATE—Balancing the scales of IP ownership
With multiple stake-holders vying for their fair share, IP ownership is a contentious topic these days. Should the lion's share of rights belong to the studios fronting the production costs? Should creators get a larger share of the pie, since there would be no IP without their original idea? And how do buyers’ ownership demands change the conversation? Make sure you're in the room when these groups face off in an attempt to settle on a more equitable approach to IP ownership.
