Dear John,
As an event marketer, you are responsible for one of the largest drivers of new leads for your organization. In fact, 74% of marketers agree that events were their most important demand generation tactic, according to Forrester Research.
That’s why we are pleased to offer this ebook from our sponsor Cvent, which focuses on why an event tech stack with effective integrations is essential to capture, follow-up with, and nurture an influx of new leads.
“The Ultimate Guide to Trade Show Marketing: Industry Best Practices for Every Stage of Your Event” will show you how to: - Armor your teams with easy multichannel approaches, including email, phone, LinkedIn, and messaging directly through an event app to ensure lead follow through
- Harness quantitative data in concert with qualitative feedback to optimize pre-, during-, and post-show activities
- Develop timely, personalized, and relevant follow-up content that will help close more deals
Enjoy the guide!
eMarketer Editors |
