With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. More accurate attribution will result in marketing budget being more effectively allocated to the most profitable keywords, campaigns and channels.

Included in MarTech's all-new Ninth Edition of Enterprise Call Analytics Platforms: A Marketer’s Guide are profiles of 9 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Topics covered include:

• Trends driving the adoption of call analytics platforms
  
• Does your company need a call analytics platform?
  
• Capabilities 
  
• Cost of implementation