Hi John,

We’re excited to announce the release of the third edition of our New York Times bestseller, Influencer, now newly retitled Crucial Influence: Leadership Skills to Create Lasting Behavior Change!

Drawing on 50 years of social science research and the study of leaders around the world, Crucial Influence explains why people do what they do and how you can help them change—quickly and permanently.

At the core of this research is the Crucial Influence Model^®. We found that human behavior can’t be altered with a singular strategy; instead, it’s governed by six sources of influence. Leaders who know how to leverage these sources in favor of winning behaviors are exponentially more successful at securing change and achieving results.

You can pick up your copy of Crucial Influence on Amazon or wherever books are sold.

To celebrate the launch of the new edition, join us at our free Crucial Influence webinar on June 6th. Master trainer Justin Hale and coauthor Joseph Grenny will share highlights, stories, and skills from the book along with the results of our latest study on the greatest challenges impacting today’s leaders. If you haven’t already, be sure to reserve your seat today.

Sincerely,

Crucial Learning

** Can't join the webinar live? Register anyway! We'll send you a recording of each session within 48 hours. Only the first 3,000 people to join will have access to the live event.