Knowing your audience and understanding how to implement advanced advertising tactics to reach car buyers are key factors that help drive share within the automotive industry. As OEMs seek to appeal to younger consumers, OEMs will need to adapt their marketing to how this generation thinks, acts, and buys.

Tune into hear automotive advertising expert Tara Rego, Director of Auto Advertising at Spectrum Reach, share the latest strategies for effectively reaching younger auto intenders to increase market share.