Marketing automation platforms form the backbone of marketing operations. A range of platforms are available to marketers depending on their organization's size, budget and level of digital marketing sophistication.

MarTech's all new 2024 publication of Marketing Automation Platforms: A Marketer's Guide examines the market for marketing automation platforms and the considerations involved in implementing this software into your business.

Included in this 44-page report are profiles of 11 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. You will learn:

• What factors are driving marketing automation platform use.
• What capabilities marketing automation platforms provide.
• Who the leading players are.
• How to evaluate which platform is best for you.