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All new for 2024!

In today's marketing landscape, delivering personalized experiences is paramount. Consumers expect brands to understand their needs and preferences across various touchpoints, driving the demand for sophisticated identity resolution solutions.

Identity resolution platforms offer a solution by seamlessly connecting consumer identifiers across channels and devices. By maintaining comprehensive databases of individual profiles, and harnessing the power of AI, these platforms enable marketers to craft tailored campaigns that resonate with their audience on a personal level.

MarTech's latest publication of the "Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms. The 54-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges. The report also includes profiles of 12 leading identity resolution platform vendors.