Precision Fermentation Market Risks and Readiness
Food tech: Two simple words create a buzz phrase zooming into the collective consciousness through the media, stores and fast-food chains. But what does it mean to the natural products community today? What entices (or frightens) consumers? What do natural products brands and buyers want to see—or not see—in products?
In our new report, we look to answer these questions specific to the presence of precision fermentation in food. Through an in-depth survey of hundreds of natural products manufacturers and resellers, and 1,500 consumers, we probe deeply into the market risks and readiness around these products and ingredients. And what we find, by and large, is that the natural products community is not ready to embrace precision fermentation. But it’s complicated. |
