A recent Forrester study surveyed over 150 senior advertising decision makers about the impact of transformation on their digital tactics and the role AI will play in their experiences moving forward. This new IBM report summarizes the findings of the Forrester study and offers potential solutions to challenges the industry is facing. Download it to learn:

How marketers can find better ways to manage, understand and scale their advertising
How to adopt plans that mitigate risk as third-party cookies disappear
How AI solutions can help marketers balance consumer-privacy and scaling unique consumer connections