Dear John,
Holiday shopping will look different this year as consumers wrestle with price and supply disruptions. That’s why we are pleased to offer this guide from our sponsor Inmar Intelligence, to help marketers make sense of evolving consumer patterns and better plan holiday promotions.
Over 60% of holiday shoppers will adjust their spending in response to price increases, according to Inmar Intelligence research, a trend eMarketer supports. What’s more is that an even higher percentage expects savings and promotions to guide their purchasing decisions.
Learn how to attract holiday shoppers who expect better experiences as part of their seasonal spending decisions.
The “2022 Holiday Trends Guide” will show you how to: - Build loyal relationships with cost-conscious consumers
- Implement multichannel strategies to reach shoppers throughout their journey
- Use actionable shopper data to better personalize the holiday shopping experience
Enjoy the guide!
eMarketer Editors |
