Dear John,
Connected TV (CTV) viewership is on the rise, bringing many benefits for advertisers. That’s why we are pleased to offer this guide from our sponsor MNTN, which helps marketers learn to leverage real-time insights from CTV advertising to run effective creative refreshes.
US viewers of CTV will top 223.3 million in 2022, representing 66.2% of the population, eMarketer’s forecasts show. To capitalize on that audience, we expect advertisers to spend $18.89 billion on CTV campaigns this year, a 33.1% jump since 2021.
But all that activity can also accelerate ad fatigue, which can be costly. Advertisers must continually iterate and refresh their ad creative to keep consumers engaged. MNTN’s guide breaks down the best practices, benefits, and steps to take to maximize your media budget and keep viewers hooked.
“Your Guide to Data-Driven Creative Refreshes on Connected TV” will also show you how to: - Overcome CTV ad blindness: 83% of US TV viewers watch with a second screen in hand
- Revel in real-time: Creative refreshes via CTV produce consumer feedback as it happens
- Capture your creativity: Bottle your best ideas into an asset library to address future ad fatigue
Enjoy the guide!
eMarketer Editors |
