When it comes to brand experiences, you’re not just up against your competitors. You’re being judged against the best in the business. And these days, customers expect brand engagements to be relevant, timely and personalized – as standard.

So, unless you’re doing what the best in the CX business do, you’re always going to be in second place.

Martech holds the key

Automation tools are the only way you can use your customer data to provide outstanding customer experiences at the scale you need. The problem is, integrating and optimizing complex martech systems is often beyond the capabilities of your in-house teams.

That means simply investing in these technologies alone doesn’t create the value that was promised. This is why many brands look for expert guidance in the form of external martech service partners. Which leads to the key question…

How do you pick the right martech partner?

To answer it, we’ve put together this guide. We’ve spoken to businesses in a range of sectors to find out what qualities they think are essential to a successful partnership. The top three, cited by at least half of the businesses we spoke to were:

• 56%: The ability to deliver a bespoke solution
• 64%: An understanding of a company’s specific problem
• 50%: Being a well-known company in that field.

From these answers, it’s clear that generic off-the-peg solutions are not enough for brands to get the value they need from their martech.

To discover more insights from the survey and get practical advice for how to choose a partner that can deliver what you need, download our research on ‘Is partnership the key to martech success?'