New guide: How to succeed in modern multi-channel e-commerce

Retailers now have a wide choice of channels to grow and find new customers, from marketplaces to direct selling and social commerce, to private label and B2B e-commerce. In order to make the most of all of these channels, retailers need to build seamless strategies for each of them.

With commerce happening more frequently in online environments, brands need to stay connected to their customers by accessing multiple commerce channels simultaneously. Understanding the growth opportunities each selling channel provides is key to developing an effective e-commerce strategy.

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