The plant-based protein market has doubled in value since 2017, reaching $8.1 billion in 2024. Yet despite this impressive growth, many consumers remain skeptical about alternative meat products.
In this comprehensive guide, you'll learn: - Why 66% of U.S. consumers now engage with plant-based foods and what's driving the impressive 79% repeat purchase rate
- How to overcome the texture and flavor challenges that have caused 13% of consumers to become "lapsed users" of plant-based meats
- Which innovative ingredient solutions — from versatile proteins to specialized texture enhancers — can help create products that grill, melt, and taste just like traditional meat
- Why younger generations (28% of Gen Z and Millennials) are driving category growth compared to older consumers
Download this essential guide today to discover the ingredient solutions that will propel the next wave of winning plant-based meat products! | 
