It is hard to conceive of a brand or retailer that hasn’t had to adjust its business model to match the pace and transformations of the e-commerce boom in 2020.

Now, as vaccines allow shoppers to step safely back into the aisles, a surge of in-store transactions is guaranteed. However, the brands and retailers that greet those returning consumers are again facing transformation.

For brands and retailers, this guide can help. Experts put a lens onto tactics for facing challenges of the moment, and for future-proofing the marketing mix against changes to come. Download it to learn more about:

What commerce media represents to retailers, brands and customers
How brands and retailers are unlocking revenue with connected TV activations
Why in-store integrations that dovetail with digital shopping journeys are the future of brick-and-mortar
Steps for working with first-party data in a cookie-less future