Advertisers have recently started to discover that mobile gaming provides them access to a multi-faceted, massive audience. With 2.6 billion gamers worldwide in 2020, it’s time to better understand the current state-of-play of advertising in mobile gaming and identify the trends and opportunities in this fast-growing channel.

In this new report, Digiday and ironSource surveyed 344 mobile gamers and 109 in-game advertisers to gain information on the general perception of in-app mobile advertising, how brands leverage the channel to reach diverse populations and how the mobile audience feels about in-game ads. Download it to learn:

Why the rise of casual mobile game players matters to advertisers
How advertisers perceive their own efforts to reach diverse mobile gamers
The knowledge gaps that advertisers have around their mobile gaming audience — and how they’re closing it