TODAY’S HEADLINES – 04.25.2019  
 
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FROM THE ARCHIVES

4 alternatives to traditional PR billing

When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.


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SOCIAL MEDIA

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

Platform execs told investors it has set aside $3 billion in preparation for a record FTC penalty. Critics say it’s a slap on the wrist, and users and shareholders are shrugging.


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JOBS OF THE WEEK

30 jobs in the PR and marketing world

Millennials are earning a decent income, but many financial factors keep them from flourishing. Find out which states offer the best opportunities for this generation to thrive.



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EMPLOYEE ENGAGEMENT

Try creating small moments of workplace delight

Generate anticipation of entertainment, opportunities for genuine connection and clarity for what’s happening.


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CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.


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CRISIS COMMUNICATIONS

3 diversity lessons from Ancestry’s recent ad backlash

The genealogy service issued a mea culpa following outrage over an ad that many said ‘romanticized’ slavery. Here are several takeaways to ensure you don’t face a similar crisis.


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PR DAILY AWARDS

Are you a health care communications expert?

Enter Ragan’s 2019 Health Care PR & Marketing Awards. The early-bird deadline is May 10.



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How speakers can eliminate ‘umm,’ ‘er,’ and other tics

These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.


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RAGAN WORKSHOPS

Build your strengths and eliminate your weaknesses

Ragan workshops provide daylong deep dives on your doorstep. Save $200 on all workshops through May 3.


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CRISIS COMMUNICATIONS

Tesla responds to viral video of exploding car with video of its own

The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.


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SOCIAL MEDIA

Twitter touts reform as the key reason for its recent success

The social media company has struggled to curb abuse and remove fake accounts, but it says its latest efforts are increasing profits. Is the platform a good investment for marketers?



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PR

The joys and frustrations of agency ownership

Are you interested in starting out on your own and launching your own company? Here are some tips to help your transition from employee to boss.


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MEASUREMENT

Survey: Recruiters seek PR pros with metrics-analysis skills

Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?


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PR DAILY AWARDS

Calling all leaders of the digital age

Enter PR Daily’s 2019 Digital Marketing and Social Media Awards to showcase how your efforts were paramount in achieving outstanding success for your clients or organization.


Face any crisis with confidence and ease!

Join experts May 9-10 in Omaha, Nebraska for a conference that will prepare you for any crisis situation.

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316 N. Michigan Ave., Suite 400 Chicago, IL, 60601, US, cservice@ragan.com

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