When WPP acquired Triad Retail in 2016 for $300 million, it had high hopes for the shopping marketing firm that had long counted Walmart as its biggest client.
When WPP acquired Triad Retail in 2016 for $300 million, it had high hopes for the shopping marketing firm that had long counted Walmart as its biggest client.
But last month, WPP shut down Triad Retail after the agency had steadily lost clients who were taking their advertising businesses in-house, including the big loss of Walmart last year.
