The pandemic is setting unprecedented standards for the high school class of 2021, a group that is crucial to the survival of many institutions. If colleges can’t interact with prospective students and their parents face-to-face at college fairs and during campus visits, how will they recruit them?
How can your institution build its next freshman class amid the uncertainty surrounding financial aid appeals and standardized testing?
This Chronicle issue brief, "The Next Enrollment Challenge," explores how institutions can double down and increase their virtual presence, while revamping old-fashioned outreach efforts.
