New lawsuits against the maker of ChatGPT come as the overall industry faces additional regulatory pressure in the U.S. and Europe. Editor's note: Digiday will be off for the July 4th holiday. Look for our next newsletter on Wednesday, July 5. Additional coverage: - MediaMath is filing for bankruptcy protection, an emergency proceeding that took place after it failed to successfully negotiate terms with potential buyers in recent weeks.
- With music platform Coke Studio, Coca-Cola wants to move beyond just working with artists for advertising by creating original songs from various artists with a range of backgrounds.
- With more use of generative AI in content, there has been a question arising around the quality produced and the potentially wasted ad spending associated with poor-quality inventory. More in this Digiday+ Media Buying Briefing.
- Spain’s premier soccer league La Liga is revamping its app and establishing a direct relationship with its fans.
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| | | | | New lawsuits against the maker of ChatGPT come as the overall industry faces additional regulatory pressure in the U.S. and Europe. | | |
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howdy! | | | | | One of the oldest ad tech companies makes move after talks with potential buyers breakdown. | | |
| | | | | If managed correctly, the right investments, alignment and efficiencies within media organizations can lead to more profitable revenue streams. | | |
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howdy! | | | | | In recent weeks, Coke Studio rolled out the first of roughly 25 songs to be released this year from May to September as part of the effort which will see 19 different artists work on collaborations together. | | |
| | | | | Download this guide to learn how publishers use AI solutions to identify, curate, and distribute evergreen content. | | |
howdy! | | | | | With more use of generative artificial intelligence in content, there has been a question arising around the quality produced and the potentially wasted ad spending associated with poor-quality inventory. | | |
| Advertisement |  | | |
| | | | | Brands are optimizing their website and owned channels to ensure shoppers will encounter the items they’re most likely to purchase. | | |
howdy! | | | | | The app will try to cease being results-focused to become more of an entertainment hub. Fans will have the opportunity to watch match highlights, delve into archive footage and access statistics about their favorite teams and players. | | |
howdy! | | | | | With Shein influencers under fire, influencer agency executives talk industry ripple effects. | | |
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