| With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Using the latest technologies and AI, call analytics and conversation intelligence platforms provide the accurate attribution resulting in marketing budgets being more effectively allocated to the most profitable keywords, campaigns and channels. Included in MarTech's all-new Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide are profiles of 11 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Topics covered include: Trends driving the adoption of call analytics platforms
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