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Straight Outta Yale: Recent Grads Create New Beverage Product Line

“Onda” has several meanings in Spanish, including “wave” and “what’s the vibe?” But for a team of recent Yale grads and a key celebrity backer who founded the company called Onda, the word stands for a hot new line of tequila-infused sodas. CEO Noah Gray tells PYMNTS how the brand got its shot in the market.