View this email in your browser
Wednesday, April 29, 2020

New logo symbolizes changes

The Tabernacle Choir at Temple Square has undergone immense change over the past 18 months.

First, the choir changed its name in October 2018 after 151 years as the Mormon Tabernacle Choir. (The choir’s roots date back to 1847, but it became the Tabernacle Choir when the Salt Lake Tabernacle opened in 1867.)

Next, the pandemic made it impossible for the choir to continue practicing and producing its weekly National Radio Hall of Fame program “Music & the Spoken Word.”

Then, the 360 members of the choir had to sit out general conference in April.

“I personally missed being there,” choir music director Mack Wilberg said.

Last week the choir revealed a colorful new logo, complete with an animation component.

In my article on the new symbol, we included an image that explained all of the different aspects of the logo. Read that story and see the explanations by clicking here.
See below to see all of the choir’s previous logos and the new one.

Finally, on Monday, the choir announced that its highly anticipated, three-week tour to Scotland and Scandinavia would be postponed to 2021.

President Russell M. Nelson instigated the name change. Most of the other changes were thrust upon the choir by the coronavirus pandemic. The new logo is an effort, choir leaders said, to update the choir’s video broadcasts and social media accounts. It’s also the start of a new strategic direction that will be outlined in the future. As they say, stay tuned.

My Recent Stories

Tabernacle Choir at Temple Square’s summer tour postponed until 2021 (April 27, 2020) 

COVID-19: Volunteers sew, deliver the first 1 million masks for Utah health care workers (April 25, 2020) 

Church announces location of Bentonville Arkansas Temple (April 23, 2020) 

Tabernacle Choir at Temple Square has a new logo. Practices and performances remain on hold (April 23, 2020) 

What I’m Reading ...

I came across John Bytheway’s excellent “Five scriptures that will help you get through almost anything,” a 2008 New Era article, as I was I preparing for our family’s worship on Sunday and wanted to tie the pandemic to scriptural stories of adversity.

After more than four full months, there remains so much we don’t know about the pandemic. Legitimate reports have been frequent in recent days that more have died from the virus than what has been reported statistically. Then there was this story about young people dying of strokes.

This is a very good story about a man who recovered from COVID-19 and the use of his plasma.

Deseret Book Live! held a virtual fireside featuring Hank Smith, Anthony Sweat, Laurel Christensen Day and others and its LDS Living affiliate provided a piece titled “5 tips for missionaries coping with COVID-19 changes.”

My friend Dick Harmon has written a great series of pieces on one of my favorite characters, Hall of Fame basketball star and Latter-day Saint Kresimir Cosic. I highly recommend them.

Behind the Scenes

Here is a visual presentation of all of the Tabernacle Choir logos through the years.

Like receiving news in your inbox? Sign up for another free Deseret News newsletter.
Want to see your company or product advertised in our newsletters? Click here.
Twitter
Website
Email
Instagram
Copyright © 2020 Deseret News, All rights reserved.
You are receiving this email because you signed up on our website.

Our mailing address is:
Deseret News
55 N 300 W
Salt Lake City, UT 84101

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by Mailchimp