The 2025 launch of NAR's consumer ad campaign, called "Right by You," reinforces why future property buyers and sellers should work with an agent who is a REALTOR® by dramatizing what it's like if they don't. See how the new spots communicate the essential role you play to help Americans achieve property ownership.

Trying to take notes while in a meeting, or searching through long email threads for specific points and to-dos, can be the bane of any real estate professional's existence. But AI-powered notetaking tools can help you save time, leaving a comprehensive paper trail so you can stay organized and access information quickly.

Marketing leaders at Ad Age's NextGen Summit emphasized strategies for engaging Generation Z, highlighting the importance of humanizing brands, aligning with values and creating offline experiences. Examples include the Empire State Building's influencer-like content and Bojangles' adaptation of viral trends.

A new survey of home staging professionals reveals the most off-putting colors to home buyers.

Home buyers in the Northeast are encountering intense bidding wars, with offers significantly over asking prices, as seen in the experience of Danine Alati and Juan Parra, who recently bought a home in Brooklyn, N.Y. Despite high mortgage rates, demand remains strong, particularly in big cities, while inventory is low as homeowners hold onto ultralow-rate mortgages.

The commercial real estate market in New York City is showing signs of recovery as companies including Amazon and JPMorgan Chase call employees back to the office more frequently. Investors such as Blackstone and wealthy individuals are seeking high-quality office properties, with Blackstone considering a stake in the office building at 1345 Avenue of the Americas.

Effective communication during organizational change helps prevent confusion and boost morale, writes Benjamin Laker, a professor at Henley Business School at the University of Reading, who advises leaders to present clear, transparent messages and make sure team members understand both the need and the benefit of changes. "Employees will appreciate your honesty and feel more confident if they know both the challenges and the rewards of the changes ahead," Laker writes.

Texas lawmakers have introduced several bills to address affordable housing and reform tax credit programs. State Sen. Paul Bettencourt has filed SB 15 to reduce lot-size requirements and facilitate affordable housing development in large cities and counties, and he and state Rep. Gary Gates have introduced bills to reform the public facility corporation and housing financing corporation programs to ensure more tax exemptions benefit low- and moderate-income residents.

President Donald Trump has described the U.S. economy as undergoing "a period of transition," while refusing to rule out a potential recession amid market turmoil caused by his tariff policies and federal job cuts. "I hate to predict things like that," he said when asked if he was expecting a recession this year. "There is a period of transition, because what we're doing is very big."

San Francisco Federal Reserve President Mary Daly says rising uncertainty among businesses could slow demand but does not necessitate a change in interest rates. "The FOMC has interest rates in a good place," Daly said. "And there are plenty of signs that the economy is solid."