Hello Marketer,

Have you found yourself purchasing more online or even ordering online for a contactless pickup? It’s fascinating how the purchasing process has evolved and the newly expected convenience it has delivered to us as consumers. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market.

Of course COVID-19 certainly played a large part in this shift however a customer-first experience has been years in the making. So much so that the need for customer data aggregation, segmentation and analysis could make or break an organization in today’s market.

This new report from O’Reilly Media shows CMOs, analysts, and business leaders how to pursue customer-centric, data-driven marketing.

Download the report now to:

Learn how a customer data platform (CDP) will complement your business and existing martech stack
Examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits
Get advice on how to build a long-term strategy for using a CDP—and how to get going quickly