Tim Hortons is a brand like no other. It straddles an identity as a “welcome home” sign to Canadians, while it also tackles international expansion in regions where not everyone knows its name.

Global CMO Axel Schwan, who joined the iconic brand last fall after an award-winning run as CMO at Burger King, will share what he’s learned in his first year at the company, lessons in leading a market leader versus a challenger brand and the core marketing mindset that will help lead the brand forward.

Most financial service companies command trust because they are big, not because they have created a brand that people can relate to on a human level. So what does it take to build a memorable brand in financial services?

Hear how Wealthsimple is building a marketing approach focused on telling real and honest stories about money, making people feel less alone in a crazy financial world.

Transparency and real ingredients are buzzwords, sure, but how often does a legacy brand overhaul its 100+ years of history to meet new consumer realities?

Maple Leaf Foods has completely renovated its brands to become a leader in the “real food” movement. Learn about the process that led to the company's reinvention, why it was necessary and where it's going next.

From the rise of voice + visual search, to the new voices of power disrupting retail, WGSN's Future Consumer 2020 forecast digs into the underlying shifts within the consumer landscape that will be crucial to all aspects of business.

Forecaster and futurist Andrea Bell will dive into the global drivers, priorities and consumer profile shifts, and explore what consumers will expect from brands in 2020.