| Dipanjan Chatterjee
Vice President and Principal Analyst
Forrester Research
Today, gender is no longer binary. We are approaching a point where a majority, especially younger consumers, have a considerably different idea of gender and sexual identity. Figuring out the murky tangle of gender and then building marketing around it is now a strategic imperative for all brands. Forrester's VP Dipanjan Chatterjee will cover analysis of 33 million "conversations" about gender across online forums to extract key themes and highlight where brands are out of sync. | 