A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little, the industry is still growing. Additional coverage: - In December of last year, Amazon launched a shopping app called Inspire that resembled TikTok (at least visually). Now, it seems it wants some of TikTok's audience too.
- It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. More in this Digiday+ Media Briefing.
- As AI becomes the industry's latest fascination, what happens to virtual influencers?
- In this Digiday+ Research Briefing, we share focal points from Digiday's recently released report on how brands and retailers are spending a lot more on online marketing than agencies.
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| Top Stories |  | | Ivy Liu |
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| | | | | Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study. | | |
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howdy! | | | | | In December of last year, Amazon launched a shopping app called inspire that resembled TikTok (at least visually). Now, it seems it wants some of TikTok’s audience too. The app uses content sourced from brands and influencers for product pitches. Two weeks ago, Amazon announced it would pay influencers $25 per video to promote products on the shopping feed. | | |
| | | | | As advertisers struggle to reach target audiences and run impactful campaigns through major channels, their allegiance to OMPs is declining, causing publishers to rethink their strategies, too. | | |
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howdy! | | | | | It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. | | |
| | | | | Data leakage has been endemic for years, and it’s been costing publishers and advertisers money for years as well. We want to know about the future of data-leakage mitigation and post-third-party-cookie opportunities. Tell us in this survey, and we’ll send you a $5 gift card. | | |
howdy! | | | | | As AI becomes the industry’s latest fascination, what happens to virtual influencers? | | |
| Advertisement |  | | |
| | | | | Business-to-business marketing focuses on activating decision-makers at target companies, converting them into customers. Group targeting offers B2B marketers efficient ways to maximize their campaigns. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on how brands and retailers are spending a lot more on online marketing than agencies. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on how brands and retailers are spending a lot more on online marketing than agencies. | | |
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