Will they believe your business case? Case results speak with authority only if you know how to build in credibility.

Should Anyone Believe Your Business Case Results?

Will they believe your business case?

There are some things you don't want to see at your business case review.

An engineering manager in one of our business case seminars defined business case "success" in a way that many others would agree with:

The business case was successful! My proposal was funded!

Granted, that is success of a kind. It feels like success if you own the proposal project, product, purchase request, or action requiring business case support. For senior management, however, the successful business case meets three other criteria:

The successful business case ... Read more of this post