| Captain's Log, Entry 7676.5—The most important step you can take to ensure business case success is to recruit and use effectively a cross-functional, cross-organizational Reference Group. Never approach case-building as a "Do It Yourself" project. Be ready! Start your case building project with a Reference Group! The moment it is clear that decisions or plans call for a business case, an insidious, deadly temptation begins to operate on the project manager, product manager, consultant, or salesperson responsible for delivering the business case. Even CFOs are not immune. The tempter sends this pernicious message: "Do it Yourself!" The temptation has a seductive logic. If you build the Read more of this post Marty Schmidt | 2019-06-30 at 11:49 | URL: https://www.business-case-analysis.com/blog/?p=7693 | 