It's No Secret:

Business case return on investment cash flow stream

Even though everyone in business talks about the business case, surprisingly few know what that means.

  • First, the business climate today has a low tolerance for management error.
  • Second, the need for rock-solid accountability is increasing.
  • Third, the competition for scarce funds is intense.
  • Finally, managers must now show why the course they choose is the best course. And, they must show this in business terms.

The result? Most important business decisions today require a business case.

Nevertheless, while everyone talks about the "business case" these days, surprisingly few know what this really means. However, those who master case-building skills have a strong advantage over their professional colleagues. Consequently they have the advantage in business areas such as the following.

  • Project management
  • Product management
  • Asset management
  • Finance
  • Strategic planning
  • Corporate governance.
  • And, they have a special advantage in the job search.

For new and veteran case builders alike, Solution Matrix Ltd presents the popular white paper "Business Case?" Find here a complete introduction to business case analysis. And, find here answers to questions like these:

  • How do I prove this: My recommendation is a good business decision?
  • And, can I convince the skeptics we will really see the results I project?
  • And, how do I value important non-financial business benefits?

Where to Go From Here

Please see the white paper "Business Case." Read it online in the article Business Case."

Download today the premier case building books and software from The Master Case Builder Shop!

For more on professional business case seminars, see: Business case seminars in New York, London, and Washington DC.

By Marty Schmidt. Copyright © 2004-2016.
Solution Matrix Limited, Publisher.
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