ROI and TCO figures from the vendor's ROI calculator are center stage when vendors deliver sales proposal. Should you trust them? Maybe, Maybe not.

believe-vendors-roi-calculator-maybe-not

ROI Calculator

The internet is awash with vendor ROI calculator figures. 

You know this very well if you are currently shopping for costly assets. Vendors know that ROI and TCO are central in purchase decisions for large IT systems, vehicles, production machines, and lab equipment.

Vendors ROI Calculators in the Spotlight

Should you believe the vendor's ROI calculator?

The vendor predicts an attractive ROI for you. Should you believe it?

Vendor ROI calculator figures are also center stage when they deliver customer ROI and TCO estimates along with the sales proposal. Many vendors seem to believe that sale closing will follow when they show customers attractive ROI and TCO figures.

The immediate questions for customers, of course, are these:

  • Are the vendor's ROI calculator figures trustworthy?
  • Are the vendor's TCO figures really comprehensive?
  • Will we really see these results?

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