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Why did the business case fail? The business case may predict excellent results yet still fail to "make the case." You may ask: Why did the Business Case Fail? 

Two Kinds of Business Case Failure

alt=Business case results include cash flow projections and practical guidance for managing actions and investments.

In our business case seminars we see project managers, IT directors, sales people, and others who have just had a painful experience with business case analysis. Some of them predicted great cash flow, high ROI, and short payback, but still got a thumbs down from top management. Others experienced a different kind of failure. They got "thumbs up" from decision makers, but then suffered when actual business results turned out to be quite different from predictions.

What went wrong? What was missing? Why did the business case fail? These professionals represent a wide range of industries and government organizations, and they built business cases to support many different kinds of proposals for projects, programs, products, acquisitions, and other actions. Nonetheless, the cases all have several characteristics in common. Read more of this post