COVID-19 raised the value of conversations. Real-time data capture from multiple sources will help you collect deeper insights into what consumers want - but how do you begin to sift through all the unstructured data available from customer conversations?
Talkwalker and Trust Pilot surveyed 1000+ frontline industry professionals to understand the state of consumer research this year, and how conversational intelligence will help brands get ahead. The new report features advice from 50+ experts - including Dr. Jillian Ney, Eric Schwartzman, Janet Machuka, and Christopher S. Penn - on why brands must go beyond social listening to survive.
The State of Conversation covers overall consumer trends and tactics for tapping into all of your customer channels - from social media, to chatbots, to call center data, and much more. Experts from Adidas, KIA, Nestlé, and Orange weigh in on the ways that using conversational intelligence will generate big wins in the coming year. Plus, an inside look at brand & industries that listened and adapted their strategy, including:
- Automotive and the acceleration of green mobility
- Pharma industry's rapid digital transformation
- Finance sector's increased adoption of digital banking
- How e-commerce coped with major inevitable growth
- CPG industry's direct-to-consumer concept
Get your free copy of the report today and start listening more effectively to your customers - or get left behind.
