In today's digital landscape, connecting the dots between consumer identifiers (emails, IP addresses, mobile numbers, cookies, etc.) across channels and devices is crucial. This process, known as identity resolution, is not only essential for effective marketing but also vital for data privacy compliance.
Identity resolution platforms simplify this complex process by creating and maintaining comprehensive individual or household profiles. These platforms are now indispensable for marketers pursuing people-based marketing strategies, particularly in the age of AI, where reliable data is the foundation for valuable insights and content generation.
To help you navigate this critical area, MarTech has released an all-new edition of "Identity Resolution Platforms: A Marketer's Guide." This 39-page report explores the expanding identity resolution market, highlighting the latest trends, opportunities, and challenges. It also includes detailed profiles of 11 leading identity resolution platform vendors.
