A new report from Acoustic, an open, independent marketing cloud and analytics provider, reveals that increased email volume doesn’t correlate with increased engagement. In the report  Winning with Personalization: 1H 2021 Email & Mobile Push Data, Acoustic evaluated email and mobile push performance from January through June 2021 to uncover the keys to a successful campaign.

 

Download the report today to see how: 

 

• Email communication remains a critical tool for engaging consumers, and the data proves it.
• Irrelevant messages lead to consumer fatigue. 
• Increased quantity doesn’t mean increased engagement. 

Metrics are broken down by month, industry, and geographic region.