John,
Until now, the MECLABS Guide for Optimizing Your Webpages and Better Serving Your Customers was only available to Summit attendees as the featured resource at the MECLABS Institute Marketing Lab at MarketingSherpa Summit 2017. Marketers worked with MECLABS analysts and researchers to improve their collateral and campaigns using the heuristics explained in this report. (MECLABS Institute is the parent research organization of MarketingSherpa.)
The collaborative work sessions were guided by this step-by-step publication, which distills 20 years of research into a repeatable methodology and approach to discover your customers’ thought sequences and guide your marketing.
This 40-page guide will not only give you the tactical tools and detailed examples to optimize your campaigns but also provide a process and deeper way of thinking to support your experimentation and discovery of what truly works (and does not work) for your prospects.
You will also have the confidence that this has been developed and tested through the MECLABS Research Partnership model. This repeatable methodology supports key customer discoveries and drives significant conversion rate increases for many emerging and Fortune 50 marketing teams.
You’ll get both deeper insights and tips for applying:
Ad Heuristic - Top three common mistakes marketers make with their ads
- How to achieve qualified clicks and generate interest
Email Messaging Heuristic - Five ways to increased your emails’ perceived value
- Examples of eliminating friction to increase qualified clicks
Conversion Sequence Heuristic - Five key questions to ask in order to understand motivatio5
- A review across each element of the conversion heuristic
Optimization Process Overview - A detailed review of the five key steps to optimize campaigns
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