New report: Insights and in-app tactics for advertising across mobile operating systems

Marketers tend to view mobile as a monolithic structure, an environment in which platforms, channels and apps represent the variables in play. However, there is another factor for which advertisers must account — operating systems.

While iOS and Android overlap, they are distinct channels and within them are opportunities to reach audiences in specific ways.

With that in mind, fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android unlocks a range of competitive advantages. This tactical guide highlights the differences and surprising similarities between the two operating systems and how marketers can lean into those factors for successful in-app campaigns. Download it to learn more about:

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